Find Black-owned businesses. Shop. Connect. Build wealth.

Search businesses, products, jobs, and opportunities across the Black Wealth Exchange.

Active scope: DirectoryQuery is preserved when you continue into that destination.

Founded by Thomas James Hooker Sr.

Founding membership Add a listing

Live BusinessesLive OrganizationsLive OpportunitiesLive Products

Explore BWE

What do you want to do?

Move directly into the part of the platform that fits your goal.

Discover businesses

Search

Find Black-owned businesses, organizations, products, and opportunities.

Support

Buy, book, hire, share, and direct more spending toward businesses you want to see grow.

List

Create a listing and make your business easier to discover.

Build Wealth

Use BWE tools that help dollars circulate longer and compound impact.

Claim your existing listing

Claim your listing and move into the ownership and growth path.

Preserve the existing business path, but give it less visual competition with the main discovery experience above.

Founding membership path

• Find your existing listing in the directory
• Claim the listing and start ownership review
• Activate the $49/month founding membership
• Move into baseline setup and monthly growth support

Find Existing Listing Review Membership

Black Card Membership

Explore Black Card benefits, member access, and premium ecosystem advantages in a clearly separate path from Join BWE.

Explore Black Card

0.5% Challenge

The 0.5% Challenge is the public habit campaign. The broader BWE circulation north star remains 1%-5%.

Join the Challenge Search Black-Owned Businesses

BUYING POWER CONTEXT

Black buying power is large. The opportunity is keeping more of it circulating with us.

BWE is built to help people discover Black-owned businesses faster, support them more consistently, and make it easier for more dollars to stay in the community.

$2,100,000,000,000

WORKING 2026 BLACK BUYING-POWER BENCHMARK

This public benchmark is the current strategic context BWE is using for 2026. Historical references and challenge percentages are shown below with separate labels so they do not compete with the current benchmark.

2010 reference estimate

$300,000,000,000

Historical comparison point

0.5% public challenge

$10,500,000,000

Habit-building public campaign

1%-5% BWE north star

$21,000,000,000 - $105,000,000,000

Long-term circulation objective

Why both percentages appear

The 0.5% Challenge is the public behavior campaign: search Black first, buy, review, refer, repeat. The 1%-5% range is the longer-term BWE circulation objective.

0.5% = $10,500,000,000 • 5% = $105,000,000,000

These are benchmark-based examples, not a claim that BWE already captures that volume.

See the full impact story →Learn more

Primary economic paths

These are the highest-value platform actions after the main homepage entry.