BLACK WEALTH EXCHANGE

Black-owned business discovery and commerce

Find Black-owned businesses. Shop. Connect. Build wealth.

Search businesses, products, jobs, and opportunities across the Black Wealth Exchange.

Search in DirectoryChoose a path, then continue your search there.

Founded by Thomas James Hooker Sr.

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Live BusinessesLive OrganizationsLive OpportunitiesLive Products

Start with BWE

Black Wealth Exchange connects Black-owned business, commerce, opportunity, and ownership.

Discover businesses, shop, find opportunities, grow a business, and connect with an economic platform built to strengthen Black ownership and prosperity.

Discover & Support

Find Black-owned businesses, shop products, explore jobs, and discover opportunities.

Explore BWE

Own a Business?

Get discovered, manage your business presence, and explore ways to grow through BWE.

Business Owner — Start Here

Join BWE

Create your account to save opportunities, shop, participate, and continue your BWE journey.

Join BWE

Explore BWE

What do you want to do?

Move directly into the part of the platform that fits your goal.

Discover businesses

Search

Find Black-owned businesses, organizations, products, and opportunities.

Support

Buy, book, hire, share, and direct more spending toward businesses you want to see grow.

List

Create a listing and make your business easier to discover.

Build Wealth

Use BWE tools that help dollars circulate longer and compound impact.

Business growth

Start with your business path, then grow your BWE presence.

Start Here helps business owners find the right next step: claim and verify an existing listing, add a business, explore selling, or review growth options.

Business Owner — Start Here

Founding Membership

Ready to grow your BWE presence?

For business owners ready for hands-on support strengthening their verified BWE presence, profile, and performance baseline.

$49/month10 pilot positions

• Find your existing listing in the directory
• Start claim verification and ownership review
• Strengthen your verified BWE presence
• Get support with profile and performance baseline

Find Existing Listing Learn About Founding Membership

Founding Membership does not automatically verify ownership. Claim verification and ownership verification remain distinct.

Black Card Membership

Explore Black Card benefits, member access, and premium ecosystem advantages in a clearly separate path from Join BWE.

Explore Black Card

0.5% Challenge

The 0.5% Challenge is the public habit campaign. The broader BWE circulation north star remains 1%-5%.

Join the Challenge Search Black-Owned Businesses

BUYING POWER CONTEXT

Black buying power is large. The opportunity is keeping more of it circulating with us.

BWE is built to help people discover Black-owned businesses faster, support them more consistently, and make it easier for more dollars to stay in the community.

$2,100,000,000,000

2026 public buying-power benchmark

This benchmark helps frame the scale of the opportunity. Historical references and challenge percentages are shown separately so the numbers stay clear.

2010 reference estimate

$300,000,000,000

Historical comparison point

0.5% public challenge

$10,500,000,000

Habit-building public campaign

1%-5% BWE north star

$21,000,000,000 - $105,000,000,000

Long-term circulation objective

Why both percentages appear

The 0.5% Challenge is the public behavior campaign: search Black first, buy, review, refer, repeat. The 1%-5% range reflects a longer-term circulation goal.

0.5% = $10,500,000,000 • 5% = $105,000,000,000

These are benchmark-based examples, not a claim that BWE already captures that volume.

See the full impact story →Learn more

Primary economic paths

Continue into more of the BWE platform from here.